The individual we’re looking for will need to shape up the overall strategic planning competencies of the Agency, lead and develop his team, put in and instill best practices and be the lead person in key strategic initiatives, on local and regional levels. This person will be reporting to the executive management of the agency.
MAIN FUNCTION OF a Strategic Planner ( As the JD of the senior Startegic planner is not final yet, the JD of the Strategic Planner will help to understand the functions of the people that the senior Strategic planner will lead)
Strategic planning of advertising to ensure the Agency produces work that works. Primary focus is the creative brief. Planners are responsible for a communications strategy based on a clear understanding of the client’s business issues and for articulating this into a sound and inspiring brief for the creative team to work with.
POSITION IN STRUCTURE
Two reporting routes, one through Planning Department and one through the Account Group.
MAIN DUTIES
* Help build client brands and business and demonstrate an in depth understanding of their market
* Responsible for developing sound and inspiring creative briefs
* Contribute to development of marketing strategies that address Clients’ problems
* Develop communications strategies that achieve the marketing goals
* Monitor the effectiveness of communication activity and apply lessons learned through appropriate use/interpretation of market research
* Play a key role in new business pitches and development
Skills
* 10 years of experience in market research/marketing/advertising
* Numeracy and communication skills
* Full working knowledge of different communications evaluation methodologies
* Ability to think analytically and laterally in interpretation of findings
* Knowledge of the dynamics of the market including trade channels
• Awareness of the Client’s performance in the marketplace and appreciation of current issues
• Ability to provide broader marketing consultancy and assist the Client in developing marketing plans
• Ability to initiate qualitive and quantitive research to find insights into consumer behaviour and to provide clear direction to creative teams
• Fluent in English & Arabic; French is an asset
