Snickers; Unhungry, Unleash the Real You!

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Snickers-Break

Here is another excellent campaign that builds on Snickers’ You’re not yourself when you’re hungry. I love the attention to details in these visuals, and what’s great about them is how the brand managed to establish the message to the point that a header or a slogan was no longer needed in these ads!

My favorite visual is the mad scientist :)

This campaign won a Bronze award for both Print and Outdoor at this year’s Dubai Lynx.

Agency: IMPACT BBDO Dubai
Advertiser’s Supervisor: Charlotte West/Valdir Nascimento
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Aunindo Sen
Photography: Carioca Studio
Account Supervisor: Talal Sheikh Elard/Samantha Stuart Palmer
Account Manager: Katie Guy/Melis Izgi

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer