Sony Gulf Forecasts Sale of 2.5 Million BRAVIA TV Units in FY 2011
Sony Internet TVs Poised to Grab 40 Per Cent of Total Targeted Sales.
Dubai-UAE: 3 July, 2011 - Sony Gulf, the leading consumer electronics brand, today forecasted the sale of 2.5 million BRAVIA units during the current financial year in the Middle East and Africa region. It further estimated that its genre of Internet TV will capture 40 per cent of the projected total sales.
The consumer electronics giant has introduced 24 BRAVIA TV models, 19 of which are internet-enabled TVs.
Sony’s global ‘Television Redefined’ proposition is based on the need for television to adapt itself to complete and complement the increasing variety of hi-tech entertainment options for the home. Network, connectivity and 3D are the three pillars on which the new Sony Internet TV range rests along with a completely new picture enhancement technology, X-Reality that reproduces high quality and realistic high definition and 3D video and also enhances picture quality of low resolution internet content.
Osamu Miura, Managing Director, Sony Gulf FZE, said: “As viewers shift their preferences across different forms of entertainment available at home, the ability to provide a platform for watching HDTV or 3DTV, or enjoying apps and browsing the internet seamlessly on one device is crucial. Our Sony Internet TV is a revolutionary range that meets this hi-tech consumer demand and provides a one-on-one relationship with content. It is truly ‘Television Redefined’.”
Miura added: “We also launched the next phase of our 3D strategy in earlier this year, where we see 3D becoming more personal. We will add more 3D products including 3D movies, music, games and television programming to further cement our leadership position in this segment. Consumers will be able to capture personal 3D content in the highest quality format and easily play it back on our expanding line of 3D enabled BRAVIA TVs.”
Sony continues its evolution in connectivity with new Sony Internet TV models that feature seamless internet connectivity. This provides access to free and premium movies, video and music services through the BRAVIA internet video platform, including YouTube™. Social media enthusiasts can also look forward to the latest BRAVIA internet widgets that include Facebook™ and Twitter™. Users can stay connected with their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted.
Most TVs also feature DLNA and Wi-Fi Direct for quick and easy sharing of photos, music and movies from anywhere in the home. The range can wirelessly share media content on compatible devices such as PCs, the iPhone, and Android phones like the Sony Ericsson Arc and PlayStation 3 consoles from anywhere in the house. These remote devices act as DLNA servers from which the Sony Internet TV can access and display photos, videos and music.
The latest BRAVIA models offer uncompromising picture quality with Sony’s new proprietary X-Reality® and X-Reality Pro® picture engines. These unique technologies separate incoming video signals by outline, texture, colour and contrast, and add appropriate image enhancements to create the best image possible. Only Sony, with X-Reality Pro, can optimize the large screen viewing of low resolution content.
Apart from changing the concept from the television being a passive display to the smartest device in the house – the classy and sophisticated BRAVIA HX and NX Series’ monolithic design also transforms ones living room with its unparalleled design. The Monolithic Design concept draws viewers into the picture when the TV is turned on and blends into the room décor when turned off. Designed to suit modern lounge rooms with low-set furniture, an optional Display Stand with Active Speaker System is also available with select BRAVIA HX series models.
The 2011 BRAVIA LCD TV line-up includes 11 Full HD 3D models and 19 Internet connected models. In all, the range features 24 TVs that are available across Jumbo Showrooms and other leading electronics stores in the UAE.
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About make.believe“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
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