The Effies Polygraph Test

If you work in advertising you find yourself obliged not only to endorse but to actually consume your clients’ products, simply because you strongly believe in these products, or at least because you want consumers to believe in your work, and of course this belief changes as soon as you lose the account, but that’s not the story now.

This campaign by the Effies in New Zealand got my attention, I think it’s really bold. The Effie asked few advertising executives from top ad agencies in the country to go into a Polygraph Test to see if they lie, you too can go through this test on this website: http://www.resultsdontlie.co.nz/

Would such a campaign have an effect on the relationship between these agencies and their clients?

This image shows the results of my Polygraph Test, not sure what it means exactly but I think it means that I was lying

Advertising Agency: Whybin\TBWA, New Zealand
Chief Creative Officer: Toby Talbot
Creative Directors: Jonathan McMahon, Lisa Fedyszyn, Steve Kane
Digital Creative Director: Ross Howard
Creatives: Cece Chu, Ryan Price
Group Head: Jodi Willocks
Senior Account Manager: Victoria Meo
Head of Content: Liz Rosby
TV Producer: Amy Hansen
Production Manager: Michelle Hong
Print Producer: Ali Vernon
Senior Designer: Chris Lewis
Designer: Frank Turner
Digital Creative: David Minty / Digital Arts Network
Digital Producer: Henson Tan / Digital Arts Network
Digital Developer: David Colguhoun / Digital Arts Network
Director / Editor: Damien Shatford / The Sweet Shop
Producer: Lynnette Gordon / The Sweet Shop
Executive Producer: Fiona King / The Sweet Shop
DOP: Nick Burridge / The Sweet Shop
Colourist: Dave McLaren / The Sweet Shop
Post-Production / Online Edit: Andy Timms, Mat Ellin / Mandy
Music: Mark Wondercastle
The Coopers of Franklin Road
Audio: Jon and Penny Cooper