This is a really cool execution, in order to promote the magic festival in Quebec the agency has placed this giant hat in the center of the city, where plenty of pigeons inhabit, and the result was a really good promotion using that old magic trick!
Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Account Managers: Sandie Lafleur, Eve Boucher
Production Company: David Poulin, Charles Burroughs, Dominik Beaulieu / Nova Film
Production: Quatro Design / Enseignes Otis Image In
