NXT Series Sony Xperia P Smartphone Available in Store
Dubai-UAE: May, 16 2012 – Sony Mobile Communications announced today the arrival of its Xperia P smartphone – the latest in the next generation Xperia™ NXT series.
Featuring the next generation smartphone design from Sony, the Xperia NXT series sports a look that is instantly recognisable. The smartphones’ intriguing design includes a ‘transparent element’, a band that encircles the base of the phone and integrates invisible antenna components. The transparent element illuminates when receiving calls, texts and notifications.
With a full aluminium unibody design, Xperia P debuts WhiteMagic™ display technology from Sony on a smartphone. WhiteMagic technology delivers the brightest viewing experience, whether at the beach or on the ski slopes. Smart power efficiency automatically adjusts the brightness of the screen to the surroundings to conserve battery life.
Spyridon Gousetis, Director of Marketing, Sony Mobile Communications, Middle East and Africa said: “Since the hugely successful launch of the first NXT series smartphone, the Xperia S at the start of the year, anticipation from our users for the next additions to the series has been building steadily. Also the WhiteMagic™ display is a great feature, as it helps to significantly reduced battery life, which is very important taking into account HD displays.
The new SmartDock, exclusively for Xperia P, offers simple connectivity to multiple screens, turning the smartphone into an entertainment hub for the living room. Using a TV remote control, consumers can easily navigate their smartphone’s media content to watch their HD videos, the latest movies or favourite TV shows on the big screen. With USB support in the SmartDock, they can also use a wireless keyboard and mouse to write emails, browse and post on Facebook or watch videos from YouTube on their TV.
Xperia P also supports NFC for access to a growing range of NFC applications and services as well as Xperia SmartTags. Other features include a 4” Reality Display powered by Mobile BRAVIA Engine, and a 1 GHz dual-core processor for super fast performance with 16GB flash storage.
Available at leading electronic stores in UAE, the Sony Xperia P is priced at AED 1,899 and available in silver, black and red colours. Operating on Android platform 2.3 (Gingerbread), the Xperia P will receive an upgraded to Android platform 4.0 (Ice Cream Sandwich) in the third quarter of 2012.
About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
