Zain, Bahrain Air sign marketing agreement

An innovative marketing agreement has been signed between Zain Bahrain the Kingdom’s telecoms and Bahrain Air. The agreement allows Zain Bahrain and Bahrain Air to match resources and allow customers to access the most vibrant telecoms technology which Zain Bahrain brings to customers in the Kingdom and enables them to get updated news on Bahrain Air offers, schedules and new destinations on their mobile phones and Zain broadband service.

The agreement will see Zain Bahrain extensively branding the interiors of Bahrain Air airplanes, offering sale of products and services on board flights so that existing customers can continue their interaction with the telecoms company while travelling and new customers can sign up and experience Zain Bahrain’s unsurpassed Roaming voice and data services.

“This innovative marketing arrangement is a win-win situation for Zain Bahrain and Bahrain Air,” said Zain Bahrain’s Marketing Director, Mr. Emad El Kayali, “At Zain Bahrain we believe in going to the customer and this is a clear example of how high we’ll go to do so! Bahrain Air and Zain Bahrain will both benefit from the synergy of our marketing and network resources and the customer will be the winner.”

Added Bahrain Air’s Marketing Manager, Mr. Ali Zaman, “We are a young and buzzy airline and have great ambitions. We recognize a similar quality in Zain Bahrain and are sure that this marketing agreement will serve to maximize the potential of both organizations.”