Marketing Manager | Marriott Vacation Club International Dubai, UAE

The Marketing Manager will focus on building the Middle East business and will:

• Manage direct mail and e-mail campaigns to the UAE, GCC and other Middle East countries and cultivate existing databases in order to maximize response.
• Ensure measurement and analysis of response and cost, ensuring that marketing performance meets budgetary objectives.
• Manage web-site developments and the online marketing strategy.
• Ensure the co-ordination of direct marketing / e-marketing activity with the Telemarketing Team and liaise with local agency suppliers, on-site marketing and other internal departments.

ESSENTIAL JOB FUNCTIONS:
1. Development of Middle East Partnership Marketing
• Work with the Senior Marketing Manager to progress existing partnership relationships in the Middle East.
• Aid in the identification, planning, development and execution of partnership marketing opportunities in the Middle East as requested.

2. Execution of Direct Mail, e-Marketing and Direct Mail Collateral
• Create, design and execute direct mail & e-marketing offers in order to generate guests that meet the designated consumer profile for the MVCI target market to the required sales locations.
• With the Senior Marketing Manager implement marketing strategy including development and testing of segmentation, creative, offer, timing, copy writing and photography.
• Liaise with the Telemarketing manager and site marketing to ensure mail produced meets guest volume generation needs within the required time frame.
• With the Marketing Executive (if applicable), manage third party suppliers to ensure quality, cost and time guidelines are met. Liaise with third parties to develop and execute projects in accordance with the marketing plan.

3. Execution of Media and Internet Programmes
• With the Marketing Executive (if applicable), maintain, develop and execute media plan in accordance with the marketing plan.
• Liaise with the Telemarketing Manager on the warm lead flow into the Call Centre for the Inbound / Outbound Telemarketing operation.

4. OPC & Linkage
• Overall responsibility to manage performance of OPC and Linkage programmes.
• Hands-on approach to performance delivery and performance management of associates.
• Support the OPC Team Leader in completing Administrative tasks (commissions payable, rota, timesheets)

5. Cost and Performance
• Create and propose to the Senior Marketing Manager realistic marketing briefs which will need to be approved before being sent to the Director of Sales & Marketing and Director of Finance for final approval.
• Overall responsibility to manage direct mail and e-campaigns cost effectively in order to meet budgetary cost objectives. Achieve this through effective targeting, management and production of cost effective direct mail and media pieces. The objective being to maximize response and sales, thereby reducing cost percentages.
• Work with the Marketing Executive (if applicable) to obtain quotes, match invoices and manage cost forecasting in order to meet budgetary cost objectives.

6. Database control
• Manage Middle East data strategy with a third party company. Involves management of profiling, data-modeling, data selection and hygiene processes for mailing campaigns.
• Pro-actively manage database opportunities through optimal harvesting of qualified guests to preview destination sites. This will be achieved through maximization of owner lists, partners, affinity groups and cold profiled lists, whilst identifying new database opportunities.
• Ensure all activities are coded with the appropriate source codes in order to ensure accurate tracking and measurement of database performance.
• Liaise with the Marketing Executive (if applicable) and Marketing Administration Manager to maximize the building and modification of clean databases.

Skills
• Must be detail oriented and meticulous.
• An ability to make a decision.
• Sound experience dealing with direct mail design and management with responsibility for campaign sign off.
• Very strong knowledge of creative, design, print and production processes.
• Fluent oral and written English with excellent creative and technical copy writing skills.
• Arabic written and oral language a plus.
• Strong organization skills, being able to demonstrate evidence of previous project planning and management.
• Numerate with strong analytical and administrative skills. Budget driven.
• Computer literate with very strong Excel and Word skills. Database and contact management package, experience a plus.
• Educated to a minimum Bachelor degree level.

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