12 days, 2 Style & Beauty Ambassadors, 1 Facebook Page

Calling Fashion Forward and Internet Savvy Shoppers to the ‘Style MOEments’ – Mall of the Emirates’ Facebook Campaign

Dubai, United Arab Emirates, 21 February, 2011 – Harnessing the power of fashion and the internet, savvy shoppers of the Mall of the Emirates (MOE) are invited to join the ultimate in fashion-forward Facebook commentary from the 1st to 12th March, 2011. Each day, the ‘Style MOEments’ campaign will see MOE’s Facebook page (www.facebook.com/MallOfTheEmirates) bring together a handpicked panel of Dubai’s beauty and style elite, as they provide Dubai’s fashion fanatics with valuable hints and tips on the latest Spring/Summer 2011 trends.

Fashion blogger and socialite; Tala Samman, www.myfashdiary.com and beauty expert and face behind the famous www.hudabeauty.com beauty blog; Huda Kattan, will both be on hand to upload daily pointers about how to wear your hair, what colors and styles of clothes are in, make up do’s and don’ts, as well as everything in between – assuring visitors to the page quality advice, just in time for Dubai’s highly-anticipated event season.

“Online innovation is a key factor in how we communicate with customers of MOE. The launch of such a campaign reflects our desire to communicate with a widening market, and specifically to use social media giant, Facebook. Another coup for our March campaign is two of the UAE’s top fashion and beauty bloggers and ‘StyleMOEments’ Ambassadors, delivering daily tips and advice to this online community of shoppers,” said Mall of the Emirates VP Fuad Mansoor Sharaf.

With 520 stores including a vast array of fashion brands under one roof at MOE, this represents an immense opportunity for the ‘Style MOEments’ Ambassadors to seek out the most fashionable Spring/Summer 2011 trend for this innovative online campaign. Daily offers and giveaways will be offered exclusively via the Facebook page during this promotion

Fans of the MOE Facebook page are invited to participate in this campaign by uploading their own images for the two ambassadors to commentate on. As an incentive, a suitably fashionable prize worth AED 30,000 will be up for grabs. The prize includes an AED 5000 MOE Gift Card, AED 5000 shopping spree from Marc by Marc Jacobs, a gift basket filled with beauty products worth AED 1,000 from Sephora, a complimentary stay in a Junior Suite from Pullman Dubai Mall of the Emirates inclusive of breakfast for 2 persons, and to top it off, a professional photoshoot to be featured in the official MOEments Magazine and hair-and-makeup by Huda Kattan.

Mall of the Emirates ‘StyleMOEments’ ambassadors Huda Kattan & Tala Samman.

About Mall of the Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The two-level shopping centre currently features 520 international brands including 233,467 sqm of department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen multiplex cinema, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park – a five star Kempinski hotel, a four star Pullman Hotel and 85 coffee shops and restaurants. The mall also has a 500 seat capacity community theatre and accompanying arts centre – DUCTAC. The mall has recently added its new luxury wing, the Fashion Dome.

Media contacts
For further information, please email:
Nerry Toledo at [email protected],
Shannon Barry at [email protected]
Ahmed Al Zein at [email protected]
or call The Portsmouth Group on +971 4 369 3569

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