2013 Digital Asia Festival Awards Announces Winners
DDB Group Sydney take Platinum Award
18 November 2013 – The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific’s digital marketing, have today been revealed.
Led by jury president Jason Kuperman, Vice President of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work. They have given one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The much sought after platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, their iPhone App for McDonald’s Australia.
Speaking about the entries and the standard of work, jury president Jason Kuperman says, “The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot. The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value”.
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6.
2013 Winners by Country:
COUNTRY TOTAL
New Zealand 10
Australia 9
China 6
Japan 6
India 4
The Philippines 4
Singapore 3
Malaysia 2
Thailand 2
Hong Kong 1
The Digital Asia Awards 2013 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Colenso BBDO New Zealand.
Commenting on the awards, Terry Savage, Chairman of Lions Festivals says, “What has emerged from the awards is a sense of the regions’ ability and drive within the digital market. The winners are truly deserving of their awards for their stand-out pieces of digital marketing.”
The winning work is now available to view on the website at www.digitalasiafestival.com.
The Digital Asia Festival Awards
The Digital Asia Festival Awards is a celebration of the best that Asia’s digital marketing industry has to offer. Now in its seventh year, at a time when digital expertise has never been more important, the awards continue to showcase and honour the expanding digital media and entertainment industries. The annual awards receive over 600 entries and are judged by an independent jury consisting of leading client marketers, digital media practitioners, agency strategists and other experts in the digital field. The awards offer a great platform for brands and the online community to reach into new media and markets. The Digital Asia Festival Awards is organised by Lions Festivals and Haymarket Media Asia www.digitalasiafestival.com.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com Lions Festivals is powered by Top Right Group.
