Xperia™ Z1 Brings the Best of Sony to du’s customers
- Flagship Android smartphone offers the “best of Sony”
- Special discount of AED 500 from du
- 10GB free data every month for a year
Dubai-UAE: 17 November 2013 – Sony Mobile Communications and du have announced yet another partnership with the exclusive launch of the new Xperia™ Z1. du Customers can enjoy the new smartphone’s unparalleled features coupled with AED 500 discount, 10GB of free data every month for a year through du’s special offer.
Ruediger Odenbach, Vice President, Sony Mobile Communications Middle East and Africa, said, “Earlier this year, the launch of the Xperia™ Z LTE with du generated a great deal of excitement and exceeded all sales expectations here in the Middle East. The Xperia™ Z1 takes this to the next level and we are delighted to continue our partnership in the UAE through our strategic partnership with du.”
Fahad Al Hassawi, Chief Commercial Officer, du, said: “We’re all about adding life to life by bringing our customers the best value-added offers for the latest smartphones. Our exclusive partnership with Sony to launch the Xperia™ Z1 is yet another step in du’s endeavour to continuously provide its customers with nothing but the best.”
Key features for the Xperia™ Z1:
- Seeing is believing – 5” TRILUMINOS™ Display for mobile with X-Reality for mobile. Full HD 1080p, 441 pixels per inch.
- Picture perfect – 20.7 MP 1/2.3” 20.7 MP image sensor with Exmor RS™ for mobile.
- Tough – IP 55/58 water and dust resistant.
- Turbo charged – 4G LTE with 2.2 Ghz Qualcomm® Snapdragon™ 800 processor.
- Resilient – 3,000 mAH Battery with Battery STAMINA mode.
- Social – Social live allows for a total of 10 minutes broadcasts live to Facebook.
Available in black, white and purple, the XperiaTM Z1 runs Android 4.2 (Jelly Bean).
Customers can visit the du Shop of their choice to buy their new XperiaTM Z1 Smartphone.
For more information on the must-have XperiaTM Z1, visit http://www.sonymobile.com. For more information about du and the special offer on Xperia™ Z1, visit www.du.ae.
About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.
As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries – we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.
By the end of Q1 2013, more than 6.6 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.
du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.
