Arabic language business magazine pioneers transparent circulation data

Snob Publishing Group’s Business Pioneer magazine has become the first and only pan-Arab Arabic language business publication to have its circulation independently audited and verified by BPA Worldwide, the global auditor of media.

Business Pioneer, which is distributed across the entire GCC region as well as in Lebanon and Syria, covers a wide range of regional and international business topics including Arab current affairs, banking and finance, investments, regional stock markets, real estate, sports businesses and entrepreneurship.

BPA Worldwide audited the title from its Dubai office, monitoring copies distributed to individual recipients, to distribution at business related forums, conferences and events as well as regular multiple copies delivered to banks, financial Institutions, hotels, airlines, Government ministries and other organisations. The audit reported an average total qualified circulation for the magazine of 13,571, of which 12,071 is non-paid, out of a monthly print run of 17,000 copies.

“We are committed to providing media buyers and advertisers with the information they need to be assured that they are reaching their target audience through what we believe is a high quality and very credible magazine,” explains Faissal Al Sayegh, CEO of Snob Publishing Group.

“The BPA Audit has given us the motivation to continue investing more in content and new media tools to continue to secure credibility with our readers and advertisers.”

Stuart Wilkinson, BPA Worldwide’s managing director for the EMEA Regions, agrees:

“The importance of a pan Arab, Arabic language business magazine committing to transparent circulation data is the latest step in the region’s commitment to best practice. It will reassure media buyers and advertisers and will mark the title out from competitors that have yet to embrace the importance and value of transparency.”

Notes and media contacts
About BPA Worldwide
BPA Worldwide consumer and business media audits provide assurance, insight and competitive advantage to consumer and business-to-business media owners and media buyers in more than 25 countries. It is the only global auditor of media.

Worldwide BPA serves more than 2,500 media properties—including over 1,500 B-to-B publications, more than 350 consumer magazines and newspapers, 550+ web sites, 40 events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,700 advertiser and agency members. Each medium has its own reporting format, designed to enable clear, meaningful access to all data relevant to that medium.

About Snob Group
SNOB Group, which is based in Beirut and has regional offices in Dubai, Riyadh and Jeddah, has a portfolio of titles including SNOB, a monthly family magazine; SNOB Al Hasna, three quarterly publication specialising in fashion, beauty, and interior decoration; Business PIONEER, a monthly pan-Arab Arabic language business publication; and Al Oum, a Mother & Child magazine.

Join us on facebook