First Cannes Creative Effectiveness Jury Announced

London, 2 March 2011 – The organisers of the Cannes Lions International Festival of Creativity are pleased to announce the line-up of the inaugural 2011 Cannes Creative Effectiveness jury.

Chaired by Jean-Marie Dru, Chairman of TBWA Worldwide, the 20-strong member jury is made up of both senior agency professionals and clients from around the world, who will award Creative Effectiveness Lions to entries which have shown measurable and proven impact on a client’s business. The judging process will be based on Strategy (25%), Idea (25%) and Results (50%), and only entries that were either shortlisted or Lion winners, across all categories, at Cannes Lions 2010 will be eligible to enter since these will have already been judged and established as being creatively world-class by last year’s juries.

CANNES CREATIVE EFFECTIVENESS JURY MEMBERS
Jean-Marie Dru, Chairman, TBWA Worldwide, Global – Jury President
Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather, Global
Mathilde Delhoume-Debreu, Director EMEA & Asia, Brand Building Integrated Communications, Procter & Gamble, Asia & EMEA
Sally Dickerson, Managing Director, BrandScience, UK
Sudeep Gohil, Executive Planning Director and Partner, Droga5, Australia
Jeffrey Graham, Executive Vice President, Worldwide Performance Director, Initiative, Global
Giles Hedger, Group Chief Strategy Officer, Leo Burnett, UK
Kenneth Hong, Global Communications Director, LG Electronics, Global
James Hurman, Planning Director, Colenso BBDO, New Zealand
Hugo Janeba, Marketing & Innovation Executive Vice President, Vivo, Brazil
Gareth Kay, Associate Partner, Director of Brand Strategy, Goodby, Silverstein & Partners, USA
Chris Kempczinski, Senior Vice President, Meals & Enhancers, Kraft Foods, Global
Daryl Lee, Chief Integration Officer, McCann Worldgroup, USA
Russ Lidstone, Chief Executive Officer, Euro RSCG, UK
Bruno Liesse, Director, Deepblue, Belgium
Guy Murphy, Worldwide Planning Director, JWT, Global
Gary Raucher, VP, Head of Integrated Marketing Communications, Philips Consumer Lifestyle, Global
Nirvik Singh, Chairman & Chief Executive Officer, Grey Group Asia Pacific, Asia Pacific
Darío Straschnoy, President, Young & Rubicam, Argentina
John Woodward, Global Planning Director, Publicis Worldwide, Global

“This jury is a great mix of very senior industry leaders both from the agency side and client side, who appreciate the enormous value of combining creativity and effectiveness when marketing a product or brand and the success it brings,” says Philip Thomas, Cannes Lions CEO. “Whilst the creative aspect has already been judged, this jury will turn their experience and skills to the effectiveness element of the entries, ensuring that those most worthy cases are deservedly honoured.”

The deadline for all Cannes Creative Effectiveness entries is 4 March 2011 to allow PricewaterhouseCoopers time to independently verify the data. Entrant companies that require assistance should contact Sue Cheung on +44 (0) 20 7728 4168 or [email protected]. The winners will be honoured on Saturday 25 June alongside the Film, Film Craft, Titanium and Integrated Lions winners.

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58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communication awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

For further information, please visit www.canneslions.com or contact:
Amanda Benfell, PR & Press Manager
Cannes Lions International Festival of Creativity
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; E-mail: [email protected]

Important Dates:
Creative Effectiveness Lions entries close 4 March 2011
Please contact Sue Cheung: [email protected]
Festival Entries and Delegates registration now open
Festival Dates: 19-25 June 2011

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