BPG Blue to evolve as BPG Possible

Possible Worldwide, a new global interactive digital marketing agency announced by WPP Digital last week, today announced the evolution of their MENA Headquarters. Formerly known as BPG Blue, a joint venture between BPG (Bates PanGulf Group) and Blue-Interactive will now form BPG Possible.

Formed through the combination of award-winning WPP Digital agencies BLUE, Schematic, Bridge Worldwide and Quasar, Possible Worldwide’s mission is to create meaningful and measurable interactive marketing for the world’s largest brands. The new firm counts 18 offices and approximately 1,000 staffers across the globe with operations in the United States, Europe, Asia, Middle East and Africa.

Kenny Powar, the head of BLUE has been appointed as President, APAC and EMEA, Possible Worldwide. At the executive level, the Possible Worldwide leadership team reflects the management of all four of the merging agencies.

In his comments, Kenny Powar said, “The creation of Possible Worldwide has given us an unmatched advantage and enviable portfolio across the globe. Possible Worldwide is a truly global and integrated agency focused on delivering groundbreaking creative solutions backed by clear and highly measurable metrics in the digital marketing space. We wish to leverage the capabilities and expertise on offer from our network for clients in the Middle East.”

Avi Bhojani, Group Chief Executive of BPG Group, said, “The power of the digital medium has set new benchmarks. The penetration and impact of internet in the Arab world is far more significant than perceived. As witnessed in the recent socio-political developments regionally there are new lessons to be learnt and strategies to be devised. We are no longer a region that can ignore the influence of the digital space on consumers.”

Avi further added, “BPG Blue has been a successful venture and continues to build on market share in the region. The consolidation for BPG BLUE to BPG Possible will be a game changer, it not only further strengthens the group’s know-how but gives it access to new tools and expertise that will enable us to drive change and contribute to the digital knowledge bank regionally.”

Supporting Possible Worldwide’s interactions model is its data-driven approach and advanced analytics tools that allow the firm to optimize and improve its work over time and to provide clear and detailed metrics that help clients accurately assess the impact and ROI of their campaigns and initiatives.

The firm develops solutions across the full range of digital media including mobile, Web, television, digital-out-of-home, tablet, touch, online advertising and social media, bringing technology and creativity together in new ways that drive consumer interest and business growth.

Clients currently handled by Possible Worldwide include AT&T, Barclay’s, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, P&G, Samsung, SAP, Southern California Edison, Starwood, Emirates NBD and Al Nisr Publishing (Gulf News).

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