Associate Account Manager – PR | Al Tayer Group Dubai, UAE

The Role

* Contribute towards preparing an annual PR plan/ specific to occasion on respective brands, together with the line manager.
* Agree with line manager on a schedule to ensure updated records of all material on the brand ranging from media lists to contacts of principals to backgrounder on the brand.
* Maintain a sufficient stock of branded collateral , either through local production or ordering from the brand, ensuring compliance with brand guidelines
* Agree with line manager on a schedule for ensuring information update on respective portfolio of brands on the Group website, Intranet and internal archiving.
* Write/ edit press releases as may be required; draft speeches for the brand representative; for events that include may include media and customer or only media; draft anticipated Q&A for spokesperson guidance reference a media engagement on significant issues/occasions; identify and leverage newsworthy opportunities for positive media coverage on the brand – editorial or pictorial.
* Act as a common interface for the media, principals and suppliers in communicating the brand image as per the communication standards and marketing plans.
* When outsourcing an activity like press kit collation, ensure receipt of services as per agreed timeline/quality.
* Negotiate photo shoot opportunities for the brand in relevant titles, being present ( or ensuring a member of team be present) for major shoots.
* Plan the despatch schedule for respective portfolio, managing execution as per planned timelines. On an ongoing basis review the pick – up of the press releases across leading titles to ensure healthy rate of news pick up.
* Use print, radio, television and online medium, as appropriate, to build, maintain and manage the brand image.
* Organise and attend media briefing/press conference; special events related to the brand or industry; maintain goodwill with service providers; positive working relationships with the media.
* Propose a concept for a Press Event and upon approval, oversee and manage execution. support marketing operations in identifying effective brand associations through sponsorships and leveraging the participation to maximise PR coverage.
* Prepare reports/ verify those prepared by subordinates, as per agreed timelines for each brand. This is relevant to assess the quality and effectiveness of PR efforts for the respective brands. Present PR evaluation reports with recommendations to enhance the brands’ image.
* Participate in the budgeting process for the brand with recommendations on projected spend. Upon finalisation of the budget, ensure compliance in planning activities.
* Ensure that billing on the brand is always up to date and accurate. Suppliers/ any party engaged with for services or goods, having complied with the company process of estimates being received in a timely fashion, followed by LPO generation ( as relevant) and invoicing.
* Supervise, guide and coach subordinate by establishing and developing work processes, setting targets and motivating them to perform better for ensuring quality and efficiency of work.(optional)

Requirements

Person Specification:

* Bachelor’s degree in Business Administration or Mass Communication /Journalism
* with 4 – 6 years relevant experience
* Knowledge of Arabic desirable
* Driving License
* Good inter personal skills & communication skills
* Ability to work to stretching targets and deadlines

Position Type:

* Professional

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