The Role
This Multinational FMCG company is looking for a candidate to initiate, develop, and execute effective marketing strategies and plans to maximise volume and profit via consumer marketing programmes whilst managing spend within the agreed budget. The role will be responsible for markets across the GCC, new markets and Yemen.
Responsibilities
During this role, you will assist in the proposal and presentation of strategic plans for the GCC & New Markets brand portfolio. You will manage and deliver against these objectives with full volume and profit responsibility. Your core responsibilities will be to:
• Develop / agree marketing plans
• Deliver volume, share and profit targets as specified in plans
• Evaluate / measure effectiveness of activities & investment
• Search and spin best practice marketing activities
• Conduct measurement and evaluation for promotions
• Responsible for management and control of advertising, promotion and trade marketing budgets
• Propose and deliver innovation programs as per agreed plans to include packaging, new variants, sizes, etc
• Develop / implement advertising, promotions and media strategies and executions to support brands.
• Understand consumers, their changing trends, motivation, needs, demography and consumer scoping
• Ensure successful implementation of marketing plans through effectively briefing and working with other company functions e.g. Sales, Trade Marketing, Procurement, etc. Ensure all Marketing activities comply with international standards.
• Conduct periodical market visits. Take actions to better understand the competition and the market environment
Requirements
The ideal candidate:
The ideal candidate will be a graduate, ideally with an emphasis on Business or Marketing, an MBA degree is desirable. You will require a minimum of 6-8 years experience in brand management or marketing. The ideal candidate will possess commercial acumen, have experience in a multinational FMCG company in similar positions. The ideal candidate will have the ability to think strategically and illustrate their experience in developing and executing various marketing programs, international marketing experience is a benefit. Knowledge of Arabic is an advantage and you will need to be highly computer literate.
