The Role
Our client, a global industry leading FMCG organisation with over 400 brands spanning 14 categories of food, home and personal care products has been present in the MENA region since 1933. Today they employ over 200,000 people in 100 countries worldwide, and support the jobs of many thousands of distributors, contractors and suppliers.
Due to continued regional growth they are now looking to recruit an Assistant Customer Marketing Manager with the main responsibility of developing and leading the execution of fully integrated, shopper, customer and channel insights based brand/category solutions & activities for Customers/channels.
Reporting to the Business Development Director, key tasks will include but not be restricted to:
* Develop & translate customer & shopper insights into business building opportunities with specific customers/channels
* Work with Account managers to ensure excellence in in-store activation and delivery of BusinessPlan
* Develop strong relationships with Customer at marketing and Activation level
* Customer input into Innovation program
* Jointly Build account/channel specific Customer marketing plans to deliver category /brand objectives (CMP)
* Integration of brand marketing plans with customer business planning
* Ensure Brand standards/Brand DNA for channels are adhered to
* Lead execution of plans & activities including customized offerings
* Channel and Customer thought Leadership
Requirements
The successful candidate should possess the following skills / experience:
* Volume driven and Activation oriented Brand or Marketing Manager
* Having dealt with Customer’s marketing strategies
* In-store Activations
* Ability to think as the shopper & Customer as well as from the Category point of view.
