Brand Manager | AL-Haddad Telecom Jeddah, Saudi Arabia
• Contributes in developing & implementing the under designated brand strategy by providing market analysis, search for global retail trends and monitors competition.
• Directs all brand related marketing activities & ensure their implementation by communicating the brand strategic direction to Retail sales team in coordination with the Operations Manager.
• Translates Retail BU strategy to robust brand marketing mix strategy including but not limited to: correct pricing, overall product availability, product portfolio, communication and advertisement, merchandising, promotions, etc.
• Leads the implementation & communication of the strategy for the brand under the guidance of the Category Manager by developing promotion mix strategy to enrich the brand image and increase revenues & customer satisfaction
• Monitors general availability of products by carrying out daily audits and reports results to concerned parties (Category Manager and Supply Chain) to ensure product availability.
• Plans & executes promotions, designs marketing activities, highlights products that need promotional support, carries out market analysis for competition to ensure successful implementation of promotional campaigns.
• Studies market prices and suggests competitive prices per SKU on regular basis after reviewing sales trends, stock availability and market prices to ensure market competitiveness and increase revenue & gross profit
• Ensures the right level of product availability & pricing on a regular basis by reviewing sales reports and market prices to increase revenue & gross profit
• Generates required reports e.g. revenue growth, inventory tracking, profitability rate, etc
• Ensures company brand equity is protected & enhanced by having the right outlet environment and communicating the brand image.
• Assists in developing and executing the CRM program, buy &/or develop customer surveys for use in the Retail BU and reviews mystery shopper results to increase customer satisfaction
• Develops, manages & appraises the brand team to ensure they are fully trained & competent to perform their job roles
Skills
• Revenue targets are achieved for his brand
• Gross profit margin achieved for his brand
• Customer satisfaction targets are achieved for his brand
• People are developed in line with business needs
• CRM program is implemented according to strategy
• Healthy brand equity
REQUIRED KNOWLEDGE, QUALIFICATIONS & EXPERIENCE
• Bachelors Degree in business related subject preferably with a marketing major
• 3-5 years brand management experience in a telecom or FMCG environment being responsible for marketing activities
• Very Good English and fluent Arabic
• Microsoft skills (Excel, PowerPoint, Word)
Company Profile
Al-Haddad Telecom specializing in Mobile and Services. Established in 1994, is now a pioneer in the field of mobile phones in the Kingdom. Al-Haddad is the Nokia authorized distributor in the Kingdom of Saudi Arabia.
Al-Haddad Telecom is leading the market and obtain the biggest showroom chain in the Kingdom. We as a leader want to expand this showroom chain in all the Middle East.
