The Role
Working with the operations and brand merchandising team, the Brand Marketing Manager will manage the marketing services function to support the brand and ensure that all above and below the line materials are deliveredآ withinآ budget and thatآ the content and quality of all communications enhance the brand and grow the business in line with brand objectives.* Responsible for planning & implementation of all Alshayaآ Office Depotآ campaigns for existing & new stores, including promotional activityآ * Collaborates with the brand team to develop the marketing and advertising plans * Recommends and coordinates the critical path and delivery of brand promotions * Build and maintain all Media relationships with Press through local PR events and measurement* Explore new marketing initiatives through ABL & BTL activities as well as all Social Media Channels* Responsible for the most cost effective and best quality production of all communication materials* To act as the communications partner, promoting and developing theآ brandآ * To ensure effective communication with agencies in all markets and ensure adherence to agreed procedures, cost agreements and service levels * Coordinates with brand and operations teams to support the launch / implementation / feedback of marketing initiatives
Requirements
* Degree level in Marketing preferred* Minimumآ 5 years marketing management experienceآ * Experience of developing marketing plans, advertising andآ promotions for the food services/restaurant industry* Good communication, management andآ organisational skills * Fluent written and spoken English* Written and spoken Arabic is an advantage* Work experience inآ retailآ food marketing is an advantageAbout M.H. Alshaya Co.آ آ M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids,آ West Elm,آ P.F. Chang’s, Office Depot and Boots. The company operates 2,000 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Services, Optics, Pharmaceuticals, Office Supplies and Home Furnishings.آ Alshaya stores can currently be found in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic. It employs more than 20,000 people from over 80 nationalities.The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.آ M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.آ Learn more about the company at http://www.alshaya.com/
