April 2, 2015
Here is a cool social media campaign involving Facebook, a mobile phone and a celebrity, Sony Ericsson introduced their Xperia to the Australian market with a social experiment where an Aussie comedian was locked up in a room with only an Xperia phone, which opened a communication channel with ...
Read Morecheck in a place, update your Facebook or Twitter or get some goodies from Burger King it’s a smart way to use social media even if it costs the brand for each update, still a good and cheap way to promote yourself! Advertising Agency: Miami Ad School Europe, Hamburg, Germany Creative ...
Read MoreOne of the coolest examples of using smartphones for marketing from McDonald’s in Sweden, connect to the billboard and play without the need to download anything, and free McDonald’s goodies are given away to winners. Advertising Agency: DDB, Stockholm, Sweden Creative director: ...
Read MoreThis is an interesting use of QR Codes and iPhone apps: Because there are mouths that will never speak the truth, Reporters Without Borders came up with this iPhone app that shows the truth of the situation in Iran, Libya and Russia, after you read the QR Code with your iPhone, you can place ...
Read MoreWhat a cool campaign, experiencing some bad weather? You can win a vacation with this mobile app! During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile ...
Read MoreHere is an amazing augmented reality app by Total Immersion, the app is more like a magic mirror where you can have fun, but also a good idea to do branding and earn some user engagement
Read MoreThis is an ad that is not like any other ad, it’s embedded within the words, and it’s not done by a genius copywriter, but a geek! The font was created using QR code units, movie fans were asked to scan the ad to find the right code that will entitle them to win! Advertising... Read More
Here is a great example of how to use location-based service like Foursquare as an advertising tool, when you check in at any location it means that you are telling everyone that you are not home, which makes you an easy target for the burglars, once you check in at your house you would receive ...
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