Job Description
The Cluster Marketing Manager is responsible for supporting the hotel in achieving optimal business results, attracting and retaining customers, and increasing awareness of the hotel, it’s Food & Beverage outlets and facilities within the various markets.
As Cluster Marketing Manager you will be driving the hotel’s marketing and promotional activity to ensure the successful capture of business opportunities. Specifically, you will be responsible for:
- Creating opportunities for the various Food & Beverage outlets
- Driving the Food & Beverage revenues by interesting campaigns, hooks and propositions
- Developing the social media strategy, managing stakeholders involved (including external agency)
- Implementation of the social media strategy
- Building strong relations with internal and external stakeholders at all levels to maximise on opportunities
- Responsible for the creative designs, directing the Marketing Executive / Graphic designer with regards to any promotional material i.e. digital signage throughout the hotel(s), digital Elevator screens, advertisement, flyers, brochures etc.
- Offering key support during new product launches, from organisation, to development of the concept, helping & guiding other stakeholders to ensure positive results
- Organisation of promotional events, including the overseeing of the production of promotional visuals and collateral, and the effective management of invitations.
- To be responsible for developing and maintaining Hilton marketing strategies to meet agreed company objectives and standards.
- Responsible for hotel rebrand project
- Manage, monitor and direct the accuracy and quality of all print material and electronic data reference to both hotels.
- Responsible for website development, website updates and website content with the use of optimal search engine wording
- DQA submission together with Marketing Project Manager
You will manage a Marketing Executive / Graphic designer and guide / direct the Marketing Project Manager. The internal communications / Social media executive is reporting to you with a dotted line.
Desired Skills & Experience
- Marketing experience for at least 3 / 4 years (hospitality experience not a prerequisite)
- Degree in a marketing /or similar related field
- Excellent ability to accurately compose, edit and proof English script material with English as native speaking language (or assimilated).
- Excellent verbal and written communication and presentation skills
- Strong interpersonal and relationship building skills to ensure an excellent working relationship with key stakeholders within the hotel and throughout the local community.
- People skills – Diplomatic, team player, ability to interface with other departments, relationship builder
- Creative, driven, looking for opportunities and eager to implement
- A strong communicator at working with all levels of management.
- Experience of web/internet marketing channels
- Experience with social media preferred
- A keen eye for detail and effective in judging quality
- Strong organisational skills in the field of event management
- Extensive experience in all aspects of developing and maintaining marketing strategies & campaigns from the creative idea, to implementation to a positive ROI to meet organizational objectives.
- Strategic thinker – understanding of hotel’s business and commercial objectives, promote value of Marketing to the business
- Sound decision making and judgement
- Commercially focussed – able to drive opportunities through quicly from initial concept
