The Role
Overview:
Our client are a restaurant/fast food service organization. They provide full range of hospitality services; including establishment and management of restaurants and catering services as well as providing related advisory services. They require a Head of Marketing to work in their Kuwait Head Office.
The Head of Marketing reports to the COO and is a member of the Company’s executive team.
The Role:
Responsible for providing executive leadership and management of the Company’s Marketing Department and in-bound and out-bound marketing activities worldwide, which include: Corporate marketing, partner/channel marketing, product marketing, and product management. The Head of Marketing will drive the Company’s efforts to position itself as a visionary leader in its emerging food services market through innovative marketing campaigns, focused market research and the management of customer relations, and playing an integral part in achieving the company’s revenue target.
• Develop marketing strategies and tactics to create a strong image around company brands.
• Review existing and anticipated customer requirements and promotes consideration of company products and services to fill such requirements.
• Develop marketing strategies and tactics to create a strong image around the brands.
• Develop strategic marketing programs to grow the business lines.
• Implement the company’s marketing mix strategy through effective review of the execution of marketing calendar controlled by reports and budgets.
• Review and approve policies, procedures, and guidelines relating to the marketing for each business line.
• Provide marketing intelligence reports to the executive committee when necessary.
• Control pricing, margin and profitability, sales growth, new product launches and strategic initiative.
• Market share management/expansion.
• Review and set appropriate policies, procedures, and guidelines for marketing department in each business line.
• Present marketing intelligence reports to the Executive Team.
• Develop and ensure the implementation of appropriate pricing strategy.
• Develop and ensure the implementation of appropriate strategy to manage and enhance market share.
• Develop and ensure the implementation of an appropriate advertising strategy.
• Lead preparation of sales and marketing plans, advertising / promotional campaigns, and participate in the development of business plans and product / service development plans.
• Plan for conferences / seminars to introduce new products and brands.
• Plan quantitative and qualitative market research to identify new services, and benchmark against competition.
• Spearhead business development activities targeted to increase revenues and customer base.
• Direct the process of identifying and monitoring competitors’ services and recommend changes and improvement to product and service offerings accordingly.
• Oversee in-house analysis of trends impacting all company product and service lines.
• Direct annual market research programs in targeted markets (Kuwait and regional).
• Review and approve action plans for market penetrations and market share augmentations.
• Ensure that the sales and marketing departments maintain up-to-date and accurate sales records.
• Monitor threats and opportunities and amend actions where necessary to ensure brand / sales development.
• Liaise with franchisees and franchisee marketing divisions to exchange new ideas that can be applied to Group.
• Review and approve the marketing promotions and media programs.
Key Performance Indicators:
Increase Market Share.
Increased Levels of customer satisfaction.
Successful Launching of New products.
Timely presentation of budgets, reports and financial statements.
Measured increase in Success of marketing campaigns from previous levels.
Increased coverage of market intelligence and its use to gain a competitive edge.
Success of Innovative marketing campaigns that generate excitement and increase sale.
Success of implementation of Effective pricing strategies.
Our client are looking for a Head of Marketing who is a creative thinker, understands the difference between marketing and advertising and has a keen sense of branding and the importance of brand integrity
Understands the market thoroughly, deep knowledge of demographics, and can ‘speak to the needs of the culture’ and is up to date on the latest and best practices in marketing.
He/She should be capable of performing thorough marketing research and anticipating marketing trends to maximize customer reach on every KD spent.
Requirements
Qualifications and Experience:
Bachelors’ degree in or management or business administration.
MBA in marketing preferred.
At least 8 – 10 experience in the FMCG industry, and 2 – 3 years experience in the same or similar position.
Excellent analytical and reporting techniques.
Strong customer knowledge and orientation within the industry.
