To raise awareness around the difference charity can make, Dubai Cares distributed scratch cards in malls and gas stations, once scratched, these cards display the difference any charity act can make in the lives of poor people.
Such a great idea, but it requires a lot of work from the prospective donors to scratch the card, but still a great idea!
Advertising Agency: Entourage marketing and events, Dubai, UAE
Art Director: Shahryar Bin Mukhtar
Copywriter: Abhiroop Sen
Photography: Ahmed Elyousri
Retoucher: Samantha Hettiarachchi, Abdullah Hamdare
Graphic Designer: Maryam Al Ayderous
Account Manager: Nathalie Kachouh
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
