Dubai-UAE: 18 October, 2012 – Sony today announced the launch of its new XB series of headphones—XB200, XB400, XB600 and XB900, offering superior sound quality and a deep, powerful bass to music lovers regardless of their musical tastes.
The new models of the XB series of headphones feature a special driver unit that is engineered exclusively by Sony to deliver superior sound isolation and an extremely powerful bass to compliment every genre of music – no matter whether it is hip hop, rock or pop.
Crafted for beautiful bass resonance
For audiophiles, chances are that a deep, characterful bass sound is important to the listening pleasure. It’s the frequency where literally the sound is felt – the bass pulse that sets the heart racing. That’s why the Sony MDR-XB headphone range is designed to deliver extra bass quality. The headphones are crafted to reproduce smooth, resonant low-end bass frequencies for enjoying a range of tracks.
Built for more dynamic sound
The secret behind the MDR-XB headphone range is its Advanced Vibe Structure. It’s an innovation built into the headphones that’s designed to reproduce punchy, accurate bass sounds, whether the user is listening to the newest sounds or older music styles.
Advanced Vibe Structure technology works by actively optimising acoustic capacity within the headphone ear-cup to deliver the most responsive bass frequencies. With this innovation, Sony has created a range of headphones that consistently delivers clear, solid and dynamic bass sound across every music genre.
Designed for listening in style
For music listeners to fully immerse themselves in music, it’s important that the headphones feel, sound and look great. This is the ethos behind the style of the MDR-XB headphones, redesigned and refined for modern lifestyles.
The new generation MDR-XB headphones are sleeker, slimmer and lighter, with a smooth swivel and foldaway action so they’re easy to store and carry. Whether heading out to a club, listening on the train or relaxing on the sofa at home, MDR-XB headphones are crafted for comfort, performance and elegance.
The new XB series of headphones from Sony are available at Jumbo Electronics showrooms in the UAE in the following colour options:–
MDR-XB900: Black
MDR-XB600: Black & Gold
MDR-XB400: Black, Pink & White
MDR-XB200: Orange, Blue & Violet
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
