evian® babies to play at The Evian Championship as it gains Major status
03 September 2013, Dubai – Save the date for The Evian Championship on 12 to 15 September! A dazzling new golf course, amazing Alpine scenery, the world’s best women golfers, glamour and a touch of fun provided by the mischievous evian® babies of ‘Baby & Me’, the latest hit campaign launched globally including the Middle East last April. What could be a better recipe to mark the success of The Evian Championship as it rises to the status of Major on the Ladies Professional Golf Association circuit (LPGA) and the Ladies European Tour (LET).
The Evian Championship has grown into an unmissable event in the international golfing and social calendar, crowned by its promotion to the only LPGA & LET Major in continental Europe, and one of only 5 worldwide. This year the golf course has been completely redesigned and will see 120 players competing for US$ 3,250,000 in prize money, the joint-highest purse in women’s golf. Sports stars, celebrities and socialites will be in attendance, watching the show side-by-side with golf fans, competing in the celebrity football match for charity and attending the various gala events. Many surprises will be in store – such as the evian® hot air balloon and the ‘Baby&Me’ photo booth where visitors can catch a glimpse of their inner baby image. Those following the event from a distance will be able to join in the fun with the evian® Baby&Me apps for Facebook, Android and IOS.
“When the tournament was created in 1994 by Antoine Riboud, CEO of Danone, our objectives were two-fold” says Laurent Houel, Global Brand Director, evian®. “To celebrate women’s golf and to showcase this beautiful region which is the source of evian® water. evian®’s Live Young motto is all about enjoying a healthy, active lifestyle with a youthful and positive attitude. The Evian Championship really embodies these values in a glamorous event, hence our presence as a sponsor from the beginning. Although the tournament grows far beyond our original expectations in becoming a Major this year, it retains this special blend of conviviality and high level sporting performance.”
Golf champion Melissa Reid, who is also evian’s golf ambassador slated to play at The Evian Championship says: “Just like my inner baby, I like to stay care-free, healthy and very pure. I love The Evian Championship tournament! It’s a stunning setting and one of my favourite events of the year to go to. I always look forward to it and I’ve never ever and I would probably never be disappointed!”
With golf becoming increasingly popular in the Middle East, golf fans will be able to see live updates of The Evian Championship via evian’s Middle East Facebook page. Apart from the newsfeed of the game, fans will also be able to join various activities with a chance to win exciting prizes.
The Evian Championship will celebrate its first edition as a Major, on 12 to 15 September, at the iconic Evian Resort Golf Club in the heart of the French Alpine region from where evian® natural mineral water springs.
About evian®, sport and The Evian Championship
evian® has been supporting the greatest golf and tennis tournaments around the world for three decades, associating the importance of hydration, sport and the playful Live Young attitude as essentials for a healthy, balanced lifestyle. In addition to The Evian Championship, during 2013 evian® is once again teaming up with the US Open and Wimbledon tennis tournaments. evian®’s internationally-renowned sports ambassadors, golf champion Melissa Reid and tennis ace Maria Sharapova, personify the Live Young spirit of feminine sporting excellence, performance and glamour. The Evian Championship will celebrate its first edition as a Major, on 12 to 15 September, at the iconic Evian Resort Golf Club in the heart of the French Alpine region from where evian® natural mineral water springs.
About evian® Natural Mineral Water
Bottled since 1826, evian® Natural Mineral Water is the world’s #1 brand of premium natural mineral water. Every drop of evian® takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, evian® comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. evian® provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey. Today, evian® Natural Mineral Water is a brand of Danone, a global leader in the food industry and a leading producer of packaged water, dairy, infant nutrition and medical nutrition products. The mission of Danone is to bring health through food to as many people as possible.
evian.com www.facebook.com/evianMiddleEast
