Ewaan Global Residential Company appoints TBWA\RAAD Saudi Arabia as its exclusive marketing and communications agency
A residential development worth SR1,200m is to be launched in north Jeddah following the appointment of TBWA\RAAD as marketing communications agency for EWAAN projects in the Kingdom.
The appointment was formalized in an agreement signed by Eng. Mohammd S. Eid, CEO of EWAAN and Ghassan Kassabji, Managing Director of TBWA\RAAD Saudi Arabia.
According to Eng. Eid, the agreement is part of EWAAN’s drive to make use of international expertise in all sectors in which the company is involved in the regional market, as well as create an awareness of EWAAN’s projects and strategies.
‘We decided to work with TBWA\RAAD after we observed their deep understanding of our vision, as well as their knowledge of the real estate market,’ he said.
EWAAN follows a philosophy of comprehensive development of residential areas of premium quality and moderate cost, keeping in mind the need to provide a comfortable environment. Its projects cater for the Saudi middle class.
After the Jeddah project EWAAN plans to inaugurate others in the Kingdom’s major cities, to the benefit of the Saudi economy.
EWAAN’s Sales and Marketing Director Hani Khashogji said: ‘We chose this agency among several others. We hope the agreement will pave the way for projects that will benefit the Saudi real estate market and serve the Saudi citizen.’
Mr Kassabji expressed appreciation for Ewaan’s confidence, as well as the honour of working on EWAAN’s marketing and communications strategy which starts with planning and executing a corporate campaign.
He said: ‘TBWA\RAAD has the knowledge and practical know-how to carry out a communication campaign in the Kingdom and abroad. It has extensive experience in this field, with offices in more than 75 countries.’
