This is an awesome campaign for the New York International Latino Film Festival, it plays on the difference between films and movies, and sheds some light on the scenes that are there in almost every movie, like when the bad guy wastes his time explaining his plan or celebrating his victory instead of shooting the good guy, very boring stuff!
Advertising Agency: Wing, New York, USA
Chief Creative Officer: Gustavo Asman
Art Directors: Alvaro Naddeo, Jamie Tao, Xiang Mengwen
Copywriters: Ruben Salavert, Xoch Serrano
Producers: Nadina Steimberg, Alejandro Falduti
Account Executive: Daniel Gergely
