MPiRe and Candytech announce partnership to provide Facebook data for Oman

MPiRe, the Muscat-based boutique PR firm, provider of exceptional public relations and social marketing communications services, announced a new strategic partnership with Socialbakers.com, a branch of Candytech specialising in Facebook applications, which will offer marketers, advertisers and Facebook fans in Oman instant and updated statistics and information.

Facebook, the most-visited social network in the Sultanate of Oman with 230, 400 active users, is growing at a strong pace and with this partnership MPiRe, through its digital unit Oman Collective Intelligence, will be able to offer companies the capabilities to better understand, value and take advantage of the rich insights made possible by Facebook and its users in Oman.

“With the growth of social media, and Facebook in particular, the communications landscape has changed.” said Maurizio Monte, MPiRe’s Managing Director. “Partnering with Candytech and Socialbakers.com makes great sense for enhancing our work in social media marketing as well as creating a source of information for anyone interested in Social media.”

Candytech, based in the Czech Republic, delivered over 100 Facebook applications and served a total of 5 million users and 3 million fans on Facebook and, this year in March, Candytech was approved as a Facebook Preferred Developer Consultant.

Jiri Voves, Director at Socialbakers, said, “Socialbakers is a strictly Facebook statistical portal where we provide detailed information about usage of Facebook in the world focusing on general statistics of Facebook users and also following brands and their activities on Facebook. We’re excited about being able to provide companies in Oman, who will be increasingly seeking ways to ‘join the conversation’ and have more relevant interactions with their customers, with page analytics technology for insights on their fans growth, interaction rate, likes and comments, top brands in Oman, as well as comparing their data with their competitors or their industry in general.”

Oman Collective Intelligence is the only blog in Oman dedicated to social media and where readers can find news, great advertising campaigns, viral videos as well as tips on how corporate can develop a strategy and communicate to their audience via a blog, Twitter or social networking sites like Facebook in order to build or strengthen their relationships.

“As our clients’ needs evolve, so our firm continuously innovates in the way we work. Social media is an increasingly critical issue for business leaders and an area of untapped opportunity for many businesses in Oman. Facebook, and social media in general, is a powerful marketing channel and with this partnership we are hoping marketers will be able to incorporate it as an integral part of their unified, multi-channel marketing mix.”

Notes and media contacts
For more details:
Maurizio Monte
Managing Director
MPiRe
Communication agency
Muscat, Sultanate of Oman
Mobile: +968 95214290

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