The French association for organ donors is encouraging people to donate their organs to save other people’s lives, the messages used in this campaign are really straight to the point, I think it’s a very powerful campaign!
You hate having to wait 3 hours at the hospital to get treatment. Imagine having to wait 3 years
Driving fast, drunk and without a seatbelt is a good way to save a life.
It’s hard to tell your son that you won’t be there for his birthday. It’s even harder to tell him that you won’t ever be there for his birthday.
Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
