Head of Strategic Marketing | Kuwait
The Role
Our client are a casual dining business who require a Head of Strategic Marketing.
They are looking for a Head of Marketing who is a creative thinker, understands the difference between marketing and advertising and has a keen sense of branding and the importance of brand integrity
Summary: Responsible for providing executive leadership and management of the Company’s Marketing Department and in-bound and out-bound marketing activities worldwide, which include: Corporate marketing, partner/channel marketing, product marketing, and product management. The Head of Marketing will drive the Company’s efforts to position itself as a visionary leader in its emerging food services market through innovative marketing campaigns, focused market research and the management of customer relations, and playing an integral part in achieving the company’s revenue target
Understands the market thoroughly, deep knowledge of demographics, and can ‘speak to the needs of the culture’ and is up to date on the latest and best practices in marketing.
He/She should be capable of performing thorough marketing research and anticipating marketing trends to maximize customer reach on every KD spent.
Key Performance Indicators:
Increase Market Share.
Increased Levels of customer satisfaction.
Successful Launching of New products.
Timely presentation of budgets, reports and financial statements.
Measured increase in Success of marketing campaigns from previous levels.
Increased coverage of market intelligence and its use to gain a competitive edge.
Success of Innovative marketing campaigns that generate excitement and increase sale.
Success of implementation of Effective pricing strategies.
RequirementsBachelors’ degree in or management or business administration. |
About the Company
Mackenzie Jones Middle East has decades of HR, Marketing & Sales, Finance & Legal, Agency & Creative, Secretarial and Business Support recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.
So we always listen, constantly learn, occasionally challenge and frequently advise. It’s all part of a service renowned for its courtesy, consideration and dedication. Our Dubai office covers the GCC and Levant and with over five years regional expertise we are the leading specialists.
We’re growing rapidly because people appreciate our honesty, commitment and results.
Specialties: Recruiting for – Agency and Creative, Marketing and Sales, HR, Finance and Legal, Secretarial and Business Support.
