Asst. Marketing Manager | Tameer Holding Investment Dubai

Major Duties and Responsibilities
• Assist the marketing activities of the Business Unit Projects, which involve developing and executing marketing strategies, plans and measures to help the Development Heads in achieving their short and long term strategic goals.
• Develop and implement Project Marketing strategies, plans and budgets in coordination with the respective Development Heads.
• Identify, evaluate and respond to all factors that could affect Business Unit Projects, such as economic climate, competitive atmosphere, trends and legislative actions to ensure maximum market penetration and profitability.
• Undertake the execution of marketing plans at the respective Business Unit and integrate marketing efforts across sales, communications, public and media relationship, market research, product development, and customer service functions to maximize impact in the marketplace and to establish and maintain a unique and distinct brand for the Business Unit Projects.
• Keep abreast with latest pricing methods and systems in the real estate industry and develop pricing techniques to keep a competitive edge.
• Recommend effective pricing strategies to ensure competitiveness of Projects units in specific markets/segments, to generate anticipated revenues through innovative prices and to maximize marginal profit for the company.
• Engage in the marketing and promotion of Business Unit Projects to maintain a positive identity and brand recognition.
• Assist in undertaking innovative solutions to deliver increased awareness and brand preference.
• Work with the Development, Corporate Marketing, Finance, and Sales Divisions to launch new marketing campaign related to Business Unit Project developments as assigned by the Marketing Head.
• Assist the department head to contribute in defining and improving product offerings by understanding customer attitudes and buying preference through market analysis, sales information and specialized surveys.
• Provide necessary support and assist the Customer Relationship Management (CRM) function in building a comprehensive useful customer database.
• Coordinate with the Customer Care Division and all concerned parties to undertake periodic customer satisfaction surveys in order to obtain feedback resolve detected issues and identify opportunities to improve the quality of services/products.
• Coordinate with the market research function at the Corporate to gather and analyze market data, such as (economic climate, competitive atmosphere, market share, market forces, customer attitudes, buying preference, etc) to drive new insights into marketing strategies and plans and to improve Projects offering.
• Assist the department head to monitor market share of competitors and analyze market potential as well as the economic situation and other variables affecting Business Unit projects /strategic plans.
• Follow up on the financial aspects of marketing activities at the Business Unit, such as; budgets, expenditures, research proportions and return on investment.
• Prepare ad-hoc reports/briefs on marketing strategic initiatives and opportunities.
• Lead and guide subordinates by providing them with technical guidance, training and the required growth opportunities to ensure that subordinates are developed for higher-level roles

Experience and Qualifications
A minimum of:
• Bachelor’s degree in Marketing or equivalent with a minimum of 6 years of relevant experience. (Real estate experience is preferable).
• Extensive experience with marketing techniques and methodologies.
• Ability to develop comprehensive marketing strategies and plans to meet quantitative and qualitative organizational goals.
• Strong organizational and leadership skills with proven achievement and track record.
• Ability to coordinate marketing initiatives and to deal effectively with all levels of personnel (internal & external).
• Proficiency in both English both written and spoken and knowledge of Arabic language is an added advantage.

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