Head of Marketing | Dubai

Our Client, established in the early 1970s with a single shop has grown into one of the largest retail organisations in the Middle East and is expanding rapidly. They currently operate over 600 stores across the region and have recently started operations in China. In addition to its retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail
operations and other businesses.

On behalf of our client, we are seeking a Head of Marketing who will be responsible for leading the development of the strategic marketing for the various hospitality business,design, development and implementation of marketing, advertising and promotional programmes of individual Hospitality businesses also you will additionally be responsible for promoting and protecting the brand image of company through Public Relations and Corporate Communication activities .

Responsibilities:
• Develop the annual marketing plan for the HospitalityGroup including budget & ROI.
• Monitor the utilization effectiveness of funds with respect to fulfilment of marketing initiatives.
• Advise and support Hospitality Business Heads and Business Marketing Managers in effectively positioning / launching individual business brands and developing their marketing strategies and programmes.
• Identify key strategic and tactical points in the marketing requirements of Individual businesses and match these with suitable ‘Above The Line’
(conventional medium like TV,Print ads, Radio etc) and ‘Below The Line’
(promotions, coupons, road shows, buzz marketing etc) initiatives.
• Prioritize resource requirements and schedules, develop timetables and schedules for marketing plans (promotions and event calendars) and provide operational co-ordination and integration of the marketing functions under different Hospitality businesses.
• Ensure brand visibility of the individual business brands through formulation and implementation of focused brand marketing strategies.
• Plan and manage the Public Relations activities of the Group, supervise the activities of public relations events and coordinate the production of corporate communication materials.
• Manage and review the writing, editing and publishing of all corporate materials for external and internal stakeholders.
• Work with advertising agency and media companies on creative development and facilitation of public relations campaigns.
Evaluate and identify vendors, media, advertising agencies / channels / partners / for developing long-term relationships

Education : Master of Business Administration or Marketing Management is essential.
Professional qualification or management degree in marketing preferable.

Experience : 10 – 15 years of marketing experience preferably in a hospitality services set-up including
5 years of management experience in formulation of marketing strategy and planning.
Proven ability in managing a Marketing and Corporate Communications function for a
large business unit / organization

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