Regional Brand Manager | Dubai, UAE

Oraganization
Our Client is Multinational company dealing with FMCG products

Responsibilities:
This role is specifically to create from scratch a mix for a new brand in the key markets of Arabia, Turkey & Egypt to complement the large & strong equity of Beverages. This mix would require understanding of archetype mixes globally and learning and applying those tailored to suit this regions consumer needs. The full mix including product, proposition, pricing strategy and packaging needs to be developed with an aggressive time frame of launch in market in Q1 2012. This project has very high internal status and is a key deliverable for the team.

Develop and deliver a winning mix for a second brand targetted at Arab consumers
Develop relationships with the Brand Building teams to ensure effective in market implementation of the above.

Qualification:
Post graduate in Marketing from recognised University
4-5 experience in Marketing with 2-3 yrs in Brand Development & communication
Good Communication & Arab speaking would be asset

Key Skills: Passion for Growth, Strategic Thinking, Analytical Power & Self Motivated

Key Demographic Requirements – applicants must be:
Based in Arab Countries (GCC)
Arabic Speaker
Minimum Age: 27
Maximum Age: 40

Apply Now!