Marketing Manager | KPMG – Executive Search and Selection (ESS) Bahrain

The Role

Group Marketing Plan

• Formulate and implement effective marketing plans and strategies, in line with Company business and corporate strategies.
• To ensure effective management and implementation of the plan to support the strategic thrust of the company.
• The jobholder also continuously assesses and evaluates the implementation of planned initiatives, which include but not limited to the collaboration with advertising agencies to implement tactical advertising and media plans; the investigation and recommendation on how to respond to market trends, competitor activities and customer demands; the identification of product potential.

Strategic Brand Management

• Establish Company’s brand values and develop strategic brand direction in line with the group’s business and corporate goals and objectives.
• Develop and execute marketing strategies and programmes to increase brand awareness and identity for Company.

Market Research

• Monitor market trends and report significant and related business activities for the purpose of top management decisions through the capture of information such as competitors’ SWOT, product portfolio, market share and penetration, pricing and promotions.
• Liaise with market research units and forecast market and customer trends to predict market demands to steer Company towards profitable growth.

Relationship Building

• Build and maintain close working rapport with key customers of Company through good customer management and attractive products offerings to ensure existing business ventures are maintained and future business opportunities are secured, contributing to the continuous generation of revenue for the group.

Requirements

Requirements

Qualification
• Basic Degree in Business Marketing/Management.

Experience
• Minimum 6 years working experience in marketing and promotion in Automobile Industry.

Personal Attributes:
• A strong team-player
• Marketing & Branding Skills
• Communication and Language Skills
• Industry Expertise

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