Property Project Marketing Manager | Talent2 Beirut, Lebanon

The Role

• Must be currently based in Lebanon; ideally a Lebanese National
•Leading Retail and Mixed Use Developer
•Exceptional Career Opportunity

Where is your unique knowledge of new residential, hospitality and retail developments, property economics and marketing demographics taking you? According to this opportunity it is taking you to the international stage, to the biggest and most rewarding challenge of your career, with the most respected brand in the GCC.

Responsibility includes assuming lead role in the formulation, implementation and measurement of all marketing strategies and tactics including but not limited to product differentiation, market segmentation, market positioning and brand awareness.

Requirements

• Manage the creation, development and implementation of Mixed Use Group’s marketing strategy, marketing channels and marketing programs resulting in increased lead generation at a high price/value leading to increased profitability.
• Work with the Corporate Marketing, Communications and PR Department in the development and implementation of brand identity for each project founded on differentiating unique selling propositions. This will include product and market positioning leading to creation of brand equity and consistency in communication strategy.
• Oversee the development and implementation of a market segmentation and profiling model (using research vehicles such as Microvision, geo-demographic profiling etc. in those markets where such data is available).
• Oversee the implementation of a centralized relational marketing database to coordinate and standardize marketing programs to increase efficiencies and reduce marketing costs.
• Oversee the development of strategic marketing alliances with database partners, product partners and service partners of the MAF Group.
• Responsible for hands-on management of:
- A marketing portal
- Database management system including segmentation and profiling of potential and targeted sales leads.
- Merchandising strategies and tactics.
- Internet marketing
- Direct marketing including direct mail and telemarketing programs
- Cross marketing programs with organizations affiliated with the group creating affinity programs and joint marketing campaigns.
- Stretch Local, Regional, national and international advertising and promotion campaigns working in tandem with the Corporate Marketing, Communications and PR Department.
• Provide functional advice/direction to the field marketing staff in the Mixed Use projects.

What are you waiting for? Ideally, if you are currently based in Lebanon, in a strategic property project marketing position, we want to challenge you with this rare opportunity.

Apply Now!