Marketing Executive | Mackenzie Jones Dubai, UAE

The Role

Overview

In this role you will assist the Marketing Manager in managing the marketing team and on developing, planning, presenting and implementing brand marketing objectives and strategies in line with global Brand guidelines including market interpretations to improve or maintain competitive market share. This includes product selection, promotions positioning, advertising and media planning.

Key Responsibilities:

• Formulate and present local marketing objectives specifying the Brands’ long term strategy.
• Develop and implement local marketing calendar.
• Assist in the timely development and execution of marketing program and provides regular feedback to Marketing Manager, including seasonal new product launches and product re-promotes sampling, special events and merchandising programs within specified categories in accordance with global Brand guidelines.
• Assist Marketing Manager in managing marketing activities associated with market launches.
• Work closely with marketing manager on marketing presentations.
• Assist in determining discontinuations and price increase recommendations for existing products and price for new products.
• Work closely with PR team to understand their plans and events and review PR reports.
• Assist Marketing Manager in ensuring that the brand image and position is maintained properly in accordance with corporate standards through regular reviews with Marketing Manager / field visits.
• Work with NY on monthly brand and product information updates and refreshes.
• Work with digital to maximize online possibilities.
• Manage competitor analysis on a regular and consistent basis; competitor support in store, launches, advertising.
• Manage locally relevant 360 Marketing launch plan.
• Manage live chats with digital manager Localizes where possible marketing materials to ensure relevance and suitability.
• Review P&L on a monthly basis with the marketing & brand team.
• Drive pricing strategy through regular and consistent reviews and plans; working alongside the business management team.
• Assist Marketing Manager in supervising new product launch strategy. Ensure presentation to field force and retailers on timely basis.
• Monitor, evaluate, and follow up on field execution.
• Conduct post launch evaluation analysis of major programs and report findings to Marketing Manager.

Requirements

The ideal candidate:

• Degree in Marketing or equivalent.
• Minimum of 3-5 years marketing experience in a retail / cosmetics / luxury goods or FMCG arena.
• Must possess strong analytical skills, as well as excellent computer skills, including Microsoft Outlook, Word, Excel, and PowerPoint.
• Accountability in current role for decision making.

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