The Role
Our client is a large Media and Information business and is currently seeking a Marketing Manager to lead, formulate and implement the successful launch of a new digital product in the company’s portfolio.
Based in Dubai and reporting to the Marketing Director – EME, your main responsibilities in this role will include:
• Identify key prospect segments and recommend pricing, offer and cross sale strategies.
• Optimise new product promotion through creative marketing strategies and creative marketing plans.
• Establish the brand identity and keep it fresh through innovative copy, creative, design and package using a full integrated media mix.
• Analysing all marketing data, acting on the results and providing recommendations
• Developing and managing the database to optimise the ROI.
• Driving renewal and subscriber advocacy.
Requirements
As the successful candidate you will need to have a Marketing Degree or CIM equivalent, with extensive subscriptions marketing. You will needs to understand the full marketing mix with 5 years B2B direct Marketing. You must have strong Maths and creative writing skills.
