Fantasy World is the largest and the most professional toy retail chain in Kuwait. It is a part of Safari House General Trading Company WLL, who is also the biggest distributor of the most dominant international brands in the toy industry.
To support our fast expanding retail business we are currently searching for a
Marketing Specialist / Coordinator
You will be responsible for designing and executing various retail marketing programs such as;
• Preparing annual marketing calendar in coordination with Buying & Merchandising department
• Conceiving and implementing product display & marketing programs at showroom level, in coordination with Buying&Merchandising department and the Visual Merchandising team
• Coordinate with local and regional vendors to design and implement specific brand/ product promotion programs & events
• Monitor showroom display standards & in-store-signage and advise the Retail Operations team for improvements
• Organize events/ demonstration programs within the showrooms for brand promotion and product promotion
• Organize events to generate brand awareness in schools, corporate sectors and charity institutions through tie-up events, product demos and sponsorship programs
• Promote Fantasy World Mascot at all occasions, during both in-store and outdoor events
• Manage Fantasy World Privilege Card program targeted at loyal customers and Birthday Scheme targeted at birthday shoppers
• Liaise with media agency partners in briefing, developing and executing marketing tools (ATL & BTL) that focus to enhance brand awareness within targeted markets. Tools will cover news papers and TV advertisements, catalogues & brochures, email & SMS marketing contents, radio promotion articles & press releases, web contents as well as face book promotion materials
• Liaise with Market Research agencies to understand the level of brand penetration, customer shopping experience and their satisfaction levels.
• Support cross functional teams by new product/ category identification, pricing strategies, new product launching strategies etc.
• Manage company newsletters and internal communication tools.
Skills
- Excellent written and verbal communication skills in English (Arabic desirable) are critical to this role.
- Medium proficiency in Microsoft Excel/ Word/ Outlook/ Power Point tools also expected.
Education
The candidate should be a graduate in Marketing, Communications or any other related field with minimum 5 years of relevant experience in retail marketing.
We offer you growth opportunities in your career and the compensation package will never be constraint for the right candidate.
