16 January 2011 – The Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa, will this year introduce a new accolade to honour the most awarded production company – The Lynx Palm Award.
The new Lynx Palm Award will be presented to the most awarded Production Company in the Film and/or Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place. The points awarded are:
• 10 points for the Grand Prix
• 7 points for a Gold Lynx
• 5 points for a Silver Lynx
• 3 points for a Bronze Lynx
• 1 point for a shortlist entry
If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. For full information on this new award, please visit http://www.dubailynx.com/awards/entry-kit.cfm#1-1-159.
“Winning a Dubai Lynx award has become a much sought-after accolade throughout the MENA region and puts the spotlight on any winning company as their work and all those involved are duly honoured. Therefore it is equally important to recognise the skilful craft and contribution of the production companies in creating outstanding and award-winning films. We are delighted to highlight their great work with the introduction of the Lynx Palm Award,” says Philip Thomas, CEO of Cannes Lions International Festival, who with Motivate Publishing are joint organisers of the Dubai International Advertising Festival.
The winner of the Lynx Palm Award will be revealed at the Dubai Lynx Awards ceremony on Wednesday 7 March at the Madinat Jumeirah Arena in Dubai. In 2011 the Awards were attended by over 1,400 industry peers honouring and celebrating MENA’s best work in creative advertising and communications.
New Lynx Palm Award will honour Best Production Company at Dubai Lynx
The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 5th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx advertising awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR and Integrated advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
Key Dates:
Delegate Registration: Now Open. Early Bird Discount available until 2 February 2012
Entries Open: Now Open
Entries Close: 2 February 2012
Festival Dates: 4–6 March 2012, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 7 March 2012, Madinat Arena, Madinat Jumeirah, Dubai, UAE
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