Newspapers, really?
“The Newspapers, Where ads get more attention.”
Really? As printed journalism suffers the decline in readership and circulation, the ZMG Newspaper Marketing Association decided to fight back with this campaign that was created by Ogilvy in Frankfurt, the campaign highlights is “power” of newspapers in grabbing the attention of consumers, specially if products were embedded in the stories!
I could this campaign in the Middle East, oh wait, newspapers are still the dominent media long with TV, it’s too early for such a campaign in the region!
Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Directors: Nico Ammann, Helmut Meyer, Lothar Mueller
Copywriter: Lothar Mueller
Art Director: Nico Ammann
Photographer: Stock Material
Illustrator: Asae Tanaka
Art Buyer: Magdalena Ignatowski
Account Supervisor: Xenia Kern
Advertiser’s Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Account Manager: Fabio Sanfilippo
Graphic Designers: Peter Belz, Annette Schmitt, Lukas Bausch, Asae Tanaka
Retouching: A. Doria Post Production
