Radio Mirchi Partners with Colors TV to Bring ‘India’s Got Talent’ Season 4 to the MENA Region
- Radio Mirchi brings listeners exclusive interviews, highlights and behind-the-scenes coverage of India’s Got Talent;
- On-air competition gives Radio Mirchi listeners the chance to win an all expenses paid trip to visit the India’s Got Talent set in Mumbai.
Abu Dhabi, UAE, 26 September, 2012: Radio Mirchi has partnered with Colors TV as the exclusive radio station for the fourth series of the hit TV show, ‘India’s Got Talent’, in the MENA region.
Season four of the series began airing across the MENA region on Colors TV last week and will run until December 2nd this year. As India’s Got Talent’s official radio partner Radio Mirchi will be promoting the series on-air, providing listeners with exclusive behind-the-scenes content from the show and the latest information about the contestants and judges, as well as exclusive sound bytes, interviews and highlights from the weekly episodes.
Radio Mirchi listeners will also be given the chance to witness the excitement first hand with an on-air competition that will give two winners an all expenses paid chance to travel to Mumbai and visit the set of India’s Got Talent, where they will watch the show live. The station will also be holding regular contests on air throughout the new season where Radio Mirchi listeners can win exclusive spot prizes.
“It is extremely exciting to partner with Colors TV and India’s Got Talent for the fourth series of the show. India’s Got Talent is one of the biggest TV shows in India, attracting over 100 million viewers in Season Three, and is a program that really resonates well with our listeners. Radio Mirchi is thrilled to keep our fans up to date on all the action from the new season as the program’s official radio station,” said Sandeep Sud, Head of the Radio Mirchi Station in the UAE.
India Got Telent
“At Radio Mirchi we are always looking for ways to give back to our loyal listeners, so it is also very exciting to be hosting an on-air competition that will allow two Radio Mirchi fans the opportunity to travel to the India’s Got Talent set and watch the show live. By providing winners with the chance to experience the action first-hand we hope to further strengthen our relationship with our valued listeners,” added Sud.
“This exclusive tie up with Radio Mirchi for India’s Got Talent is a great opportunity for COLORS to expand its viewer base amongst the South Asian community across the UAE. Through this partnership, we hope to build a strong connect with Radio Mirchi listeners and get them to tune into COLORS and enjoy the diverse showcase of talent from India. With the on air contest, we are also extending an opportunity to the viewer to come down to India and experience the show live and meet their favourite stars,” commented Sachin Gokhale, Business Head – Middle East & Africa, Viacom 18
Season four of India’s Got Talent is broadcasted live on the Colors TV MENA feed every Sat – Sun Night at 10pm, from the 22nd September until December 2nd this year. To keep up to date with the latest news from the show tune into Radio Mirchi on its three exclusive frequencies- 97.3FM Abu Dhabi, 88.8FM Dubai & northern emirates, and 95.6FM Al Ain.
India Got Telent
