Xperia™ pro Combines Multimedia Features with Intuitive and Fast Messaging
Dubai-UAE: 24 October, 2011 – Sony Ericsson delivers Middle East users an exceptional multimedia and texting experience through the Xperia™ pro. The smartphone features cutting edge technology including the Mobile BRAVIA® Engine run on the latest version of the Android™ platform – Gingerbread 2.3.
The Xperia™ pro is equipped with an optimised slide-out QWERTY keyboard with smart functions that facilitate rapid messaging. Xperia™ pro also introduces the subtle but fast ‘Type and Send’ functionality that eliminates the need to open a dedicated app for each type of message while the Smart keyboard triggers predictive messaging automatically on sliding out. The phone also has a preloaded Office Suite Pro, Moxier Pro and MacAfee security that lets consumers view and edit office documents directly on the phone.
Spyros Guosetis, Head of Marketing, Sony Ericsson Middle East, said: “Sony Ericsson has always had its finger on the pulse of the audience, constantly gauging their requirements and innovating to meet their dynamic needs. The Xperia™ pro combines state-of-the-art Sony technology with ergonomic design to offer an exciting smartphone experience. These handsets top the list of gadgets that are every technology lover’s delight.”
This Android smartphone is packed with features such as an 8.1 megapixel camera with Exmor R™ for mobile sensor, 3.7-inch display with screen resolution of 480 x 854 pixels, GPS, WiFi, an 8GB memory card, 1GHz Snapdragon processor and access to the Google services along with the ability to download almost 250,000 apps from the AndroidTM market. Users can also connect to their TV with the HDMI connection and view pictures and videos in HD.
Available at leading electronic stores in the UAE, Xperia™ pro is priced at AED1,699 and comes in black, red and silver options.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.





