Sony Forays into Tablet Segment with Launch of Sony Tablet S

Host of Inbuilt Apps Offer Holistic Entertainment Experience
Cross-Device Connectivity Enables Better Network Capability

Dubai-UAE: 19 December, 2011 – Sony, the leading consumer electronics brand, today announced the launch of Sony Tablet S marking the company’s maiden venture into the tablet landscape.

Sony Tablet S promises rich media entertainment on its 23.8cm (9.4 inch) high resolution touchscreen. Its powerful NVIDIA® Tegra™ 2 mobile processor coupled with Sony’s rapid response technologies allow for faster browsing of content and applications.

The Sony Tablet S model features a front and rear facing camera for still and video image capture. The inbuilt USB 2.0 port and SD card slot permits direct file transfers from other devices such as PCs, digital cameras or camcorders.

Weighing approximately 598 grams (WiFi version), the tablet’s unique asymmetrical design conveys a sense of lightness for hours of comfortable use. The screen slopes gently when placed on a flat surface, enhancing visibility and facilitating ease of typing.

The device is also equipped with TruBlack™ technology by Sony, which reduces reflection and glares for high-contrast visibility by controlling the refraction of light between the LCD and the screen. The tablet’s highly responsive and smooth touchscreen and large keys of its virtual keyboard add to the comfort of usage.

Sony Tablet S lets you control your home entertainment devices and share content wirelessly with friends and family. Personal photos, music and video content can be streamed at the touch of a button from Sony Tablet S to DLNA-compatible TV sets, wireless speakers and other devices.

Additionally, the tablet includes infrared technology and can be used as a fully customisable remote control for multiple home devices, including your television, Blu-ray Disc™ player and home theatre set-up. It is also compatible with ‘Media Remote’ that provides users with control of Sony devices including ‘BRAVIA’ through WiFi.

The Sony Tablet S is embedded with a wide range of preinstalled applications for a holistic experience on the video, music, games, eBooks and much more. Additionally, it provides instant access to Google™ mobile services and applications, including 3D maps and easy web search with Google Voice Search.

The inbuilt ‘Select App’ recommends applications, content and network services for Sony Tablet that can be downloaded via Android Market™. Other preinstalled unique entertainment applications by Sony include the Social Feed Reader, Music Player and Video Player.

Accessory options feature an AC adaptor, LCD screen protector, a variety of carrying cases, USB adaptor cable and Bluetooth keyboard.
You may pre-book your Sony Tablet at selected outlets across UAE starting 20 December, 2011. The Sony Tablet S will be available at all leading electronic stores from January 2012.

Sony Tablet S Key technical specifications:

Storage: 16GB (SGPT111) – 32GB (SGPT112)
WiFi: 802.11b/g/n
Platform: Android™ 3.2
Display: 23.8cm (9.4”) WXGA (1280×800 pixels) TFT colour LCD
CPU: NVIDIA® Tegra™ 2 Mobile Processor 1GHz
External Ports: USB 2.0 Micro-AB connector (host/client) x1, Headphone (Stereo, mini jack) x1 (also serves as mono mic jack)
Bluetooth: Bluetooth® 2.1 + EDR standard
Infrared technology: Infrared Remote Control Functionality
Card Slot: SD memory slot x1

Camera:
– Front: 0.3 effective megapixels
– Rear: 5.11 effective megapixels (HD camera powered by “Exmor for mobile“)

Sensor: 32-Axis Accelerometer, Gyrosensor , Digital Compass, Ambient Light Sensor

Battery Life:
– Approx 8 hours Browsing web with WiFi, watching video, listening to music
– Approx. 430 hours (Standby), Approx. 31 hours (playing music), Approx. 6 hours (playing video), Approx. 6.2hours (web browsing via WiFi)

Dimensions: 241.2 x 10.1 – 20.6 x 174.3 mm (WxHxD)
Weight: Approx. 598g

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.

For further information, please visit www.sony-mea.com