Sony introduces new XAVC recording format to accelerate 4K development in the professional and consumer markets

License program for the format began 30 October 2012

Dubai, U.A.E., 30 October 2012 – Sony has today launched the new XAVC recording format that will be at the heart of its new industry-leading 4K products. Sony’s XAVC provides a dedicated 4K format that will encourage the adoption of 4K beyond feature films, in genres such as TV Dramas, Entertainment shows, Documentaries and Commercials.

“The new XAVC format underlines Sony’s commitment to bringing high quality content to the consumer market”, said Awad Mousa, Head of Product Marketing – Content Creation, Sony Professional Solutions MEA FZ LLC. “The quality of HDTV program originated in 4K is simply stunning and will allow both broadcaster and production communities to build right now a future proof catalogue of high-end content.”

As well as the widespread applications for the professional HDTV market, Sony has developed the XAVC format to enable the expansion of 4K content into the consumer market. XAVC has been designed to provide a future proof codec that can meet the shifting requirements of the fast developing 4K content production and HD120P high frame rate shooting.

Sony’s XAVC format employs MPEG-4 AVC/H.264 level 5.2, the highest picture resolution and frame rate video compression codec based on the industry standards. XAVC enables a very wide range of operational possibilities for content production, notably: From Proxy to 4K pixel resolutions, intra frame and long GOP schemes, and 1080 50P/60P infrastructure capability.

Built with the principles of workflow efficiency, evolution and optimised image quality at its heart, Sony’s XAVC can support the following content formats:

• 4K (4096 x 2160 and 3840 x 2160), HD and proxy resolution
• MPEG-4 AVC/H.264 video compression
• 12, 10 and 8 bit colour depth
• Up to 60fps
• MXF wrapping format can be used
• 4:4:4, 4:2:2, 4:2:0 colour sampling

XAVC has been developed as an open format, providing a license program for other manufacturers in the broadcast and production industry to develop their own high quality and high frame rate products. The following fourteen leading manufacturers’ products plan on their support for Sony XAVC format and workflow:

• Non Linear Editors : Adobe® CS6 with Rovi Total Code Plug-in installed, Avid, Final Cut Pro X , Grass Valley, Quantel, Rovi, and Sony Vegas Pro 12
• On-set dailies : Assimilate, Codex, Colorfront, FilmLight, MTI Film, and YoYotta
• Colour Grading : Assimilate, FilmLight, and Quantel
• Software codec : Rovi
• Codec board : Matrox

Note: Each licensed manufacturer will decide which profile and operational characteristics of XAVC they will implement in their products.

For more information, please visit : www.xavc-info.org

About Sony Professional
Sony Professional is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional Solutions MEA FZ LLC is ideally placed to deliver exceptional quality and value to its customers. Sony’s Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer’s needs, integrating software and systems to achieve each organisations’ individual business goals. For more information please visit www.pro.sony.eu