Sony Alpha NEX Line-up of Compact Interchangeable-lens cameras with APS HD CMOS Sensor Delivers Professional Picture Quality
Dubai-UAE: 05 February, 2012 – Sony, the leading consumer electronics brand, today announced the appointment of Lebanese music sensation, Maya Diab, as brand ambassador for Sony’s Alpha NEX compact interchangeable lens cameras.
The stylish singer features in Sony’s new TV and print commercials for the Alpha NEX compact interchangeable lens cameras, showcasing all of the camera’s capabilities including the world’s fastest* release time lag (0.02 seconds) and best low light sensor.
The ad film, directed by Ali F. Mostafa, a renowned Emirati filmmaker, has Diab performing a signature dance routine whilst using the Sony Alpha NEX camera. Built around a Maya Diab concert, the film turns the spotlight on her glamorous performances and her ability to instantly connect with fans and also showcases some of the camera’s key highlights, such as, Full HD video recording, brilliant images in low-light conditions and the world’s fastest release time lag.
Osamu Miura, Managing Director, Sony Gulf, said: “As one of the most elegant and talented entertainers in the Middle East, Maya Diab is a perfect fit for Sony’s Alpha NEX range. This celebrated lady of style and music truly embodies the quality and impactful output that the Alpha NEX camera range offers.”
Commenting on her appointment, Maya Diab said: “It is a pleasure for me to be associated with a brand like Sony. I sing, perform and take beautiful pictures with the Sony Alpha NEX – I am totally fascinated by the technologically superior features of this camera. I eagerly look forward to make a positive contribution to the brand imagery of the Sony Alpha NEX and fulfill the expectations from this association.”
Diab was recently voted the ‘Most Attractive Artist for 2011’ by the Gulf magazine Zahrat Al Khaleej. A former member of ‘4 Cats’, an all-Arab girl band, she is currently a fashion and media icon in Lebanon.
A writer, producer and director, Ali F Mostafa made short films before his 2009 feature debut, City Of Life, broke box office records for an Emirati movie. He now has his own production house that works on corporate, feature and commercial ad films.
About the Sony Alpha NEX 5N:
The latest Sony Alpha NEX-5N is a compact 16-megapixel interchangeable lens camera. It is equipped with the APS HD CMOS sensor that is widely adopted by D-SLR cameras to realize professional picture quality. NEX-5N is also featuring full High Definition video recording function and low noise control for brilliant images in low light.
The new Alpha NEX-5N from Sony draws on the positive acceptance of its predecessor, the NEX-5 and offers superb responsiveness, image quality and creativity of a D-SLR camera – all in a compact body.
Styled in tough, light magnesium alloy and just 23.3mm at its slimmest point, the NEX-5N is a step forward from its predecessor in terms of still image and HD video quality, powerful creative features and intuitive interface. Furthermore, an improved AF algorithm doubles the readout speed from the image sensor and more efficient image processing results in an Auto Focus (AF) that is significantly faster than the current NEX-5 model.
Sony’s Alpha NEX range is a comprehensive line-up of digital cameras that reinforce and extend the brand’s market-leading position in the digital still-camera segment. Taking a quantum leap in speed and precision, the new range has taken digital imaging to the next level with revolutionary technologies that deliver exquisite photography, ease of use and portability.
* Among interchangeable-lens cameras as of August 2011
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
