Starcom MediaVest Group MENA Names Ryan Murdoch Head of Data & Analytics
 is pleased to announce the appointment of Ryan Murdoch to the position of Head of Data & Analytics – covering the MENA region as well as emerging markets. As part of his new role – effective immediately ... "Pin It")
Dubai, UAE, January 5, 2014: Global media agency network Starcom MediaVest Group (SMG) is pleased to announce the appointment of Ryan Murdoch to the position of Head of Data & Analytics – covering the MENA region as well as emerging markets. As part of his new role – effective immediately – Murdoch is responsible for delivering data-driven analytics and strategic support to SMG’s cross-disciplinary team. This entails providing an enhanced understanding of user behavior dynamics, creating data-based business intelligence and using advanced analytical tools to help SMG’s extensive roster of clients achieve optimal sales growth.
Murdoch’s board-level appointment is perfectly in line with SMG’s mission to further strengthen the agency’s agile marketing capabilities and use unique ad serving technology to deliver groundbreaking, tailored messages – across various platforms – in real time. In effect, in the past year, SMG has set its focus on the realms of mobile, content, data & analytics and innovation.
“Ryan’s vast industry experience – spanning data analysis and management – makes him an essential addition to the SMG MENA team,” said John Antoniades, Chief Executive Officer of SMG MENA. “We are confident that his strong analytics acumen and in-depth data visualization skills will prove to be invaluable to the continued success of SMG here in the Middle East – a complex, fast-growing marketplace.”
He also added, “This appointment reflects SMG’s longstanding commitment to developing data-driven and pioneering content creation. It also sheds light on our efforts to gauge unprecedented consumer trends and sentiment across a plethora of media channels.”
Murdoch joins SMG MENA from London, where he served as the head of MediaLab’s Analytics and Insight (A&I) department – a broad unit offering data, digital and technology-based analytics and insight services to clients. His geographical remit included key markets across the EMEA region.
Murdoch’s résumé boasts an impressive 15 years of experience working in marketing and communication. After graduating with a degree in Business from Brunel University in 2002, he joined London’s ZenithOptimedia as a Data Planner – a role that saw him oversee and manage all campaign evaluations. He was also in charge of systems development and spearheading data profiling and analyses.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s global agency brands: MediaVest and Starcom. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,800 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. Among its regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, Tiffany & Co., Emirates NBD, Adidas and Mondelez. SMG MENA- the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source, has also recently been named ‘Media Agency of the Year’ at the 2013 Dubai Lynx festival.
SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
