The new Flake Dipped allows you to win diamonds every week

So precious that you won’t waste a crumb

Flake Dipped has a delicate texture and a smooth taste providing a delicate pleasure. Due to its preciousness, a thin layer of chocolate covers Flake Dipped.

Consumers will be able to discover this treasure through an online and offline activation campaign. Four games will be proposed in a microsite (www.FlakeDipped.com). The goal of the games is to unlock a safe where a Flake Dipped is hidden. Anyone can play every day and win a DIAMOND when the safe opens.

To present the new treasure, you will be able to see customized Flake Dipped stands across supermarkets. Inside the Flake Dipped promotional packs, codes will be proposed so people can increase their chances to win a diamond by getting more attempts to play online.

The campaign, developed by Flake’s digital agency, will run from 28th February to April 25th.

We give you today an exclusive access to this experience. Go to www.FlakeDipped.com and try to unlock the safe to win a diamond.