Walkman® Z Series: For Music Lovers, By Music Lovers

First Walkman® Mobile Entertainment Player from Sony – Powered by Android™

Dubai-UAE: 06 May, 2012: Sony is once again turning the dreams of audiophiles on-the-move into reality with the launch of its Z Series, the first-ever Walkman® powered by Android™. Dedicated to providing a truly exceptional mobile audio experience, the Walkman® is packed with Sony’s innovative sound technologies.

Featuring Sony’s new S-Master MX digital amplifier that significantly reduces noise and distortion level in music, it also offers the best-ever Walkman® in-ear experience on the go, driven by the full range of five Clear Audio Technologies – S-Master MX, Clear Bass, Clear Stereo, Digital Sound Enhancement Engine (DSEE), and EX headphones. The components come together to deliver a truly phenomenal portable audio experience that many have come to expect from a Sony Walkman®.

A new distinctive W.BUTTON launches the unique W.Control, allowing users to intuitively browse through their music collection with a simple flick of the art cover and enjoy stunning on-screen visualisations while the music plays. Walkman® Z Series can even sort the music collection using SensMe™ – from a total of 14 mood-themed channels to suit the time of the day or the mood of the moment.

Walkman® Z series is also the first Mobile Entertainment Player from Sony that’s powered by Android™. The device allows you to enjoy a generous choice of preinstalled apps, and get more from the ever-growing range at Android Market™.

Sharing Music Passion and Connecting with Ease
Walkman® Z Series has a unique ergonomic body design, enabling the xLOUD™ speaker system to offer a high level of clear sound reproduction from its built-in speaker – users can now listen in to their favourite tunes with friends and loved ones without a speaker dock.

Much more than just a music player, Walkman® Z Series allows the sharing of content, either at home or on-the-move wirelessly via Wi-Fi and connects to other DLNA-enabled devices such as the newly launched 3D Blu-ray home theatre system BDV-N590. Users can simply ‘throw’ music, pictures and videos from their Walkman® screen by ‘flicking’ them directly to compatible TVs, PCs, or home audio systems to stream their media effortlessly.

The Walkman® can be connected directly to the TV via the micro HDMI out for super-size enjoyment of videos, photos and games for high definition fun. It can also be effortlessly linked via Bluetooth® to compatible speakers, headphones, hi-fi systems or car stereos eliminating wire clutter.

Maximum Visual Entertainment
Music, videos, games and apps come alive on the unique anti-reflective 4.3” multi-touch LCD screen. Its high responsiveness combined with a speedy 1GHz NVIDIA® Tegra® 2 dual core processor keep things snappy whether users are browsing web pages, watching movies or downloading apps.

Available in a 16GB capacity, the new Walkman® Z1000 Mobile Entertainment Player from Sony is currently retailed at Jumbo Electronics showrooms and other authorised outlets.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.

For further information, please visit www.sony-mea.com