Zain Kuwait launches AdZone

Zain Kuwait, the country’s mobile network operator, has launched AdZone , a service aimed at the advertising industry that will enhancing Zain’s burgeoning reputation as a leader in the field of mobile ads, a sector that is becoming more dynamic every day, especially with the advent of the mobile phones.

AdZone is the first service of its kind in the Middle East, allowing customers to receive ads on their smart phones, relevant to and according to where they are geographically located at any one time.

“Zain has shown that it can harvest the rewards of the growth of technology,” said director of Value Added Services, Nadia Al-Saif. “With the telecommunication industry becoming more dynamic, and with stream of endless modern applications, the customer is the first to benefit from the digital revolution.”

Al-Saif said that AdZone will introduce new concepts in the field of mobile advertising in the form of alarm messages, SMS, media, video clips and WAP according to where the customer is geographically located.

“We are confident sure that AdZone service will enhance the mobile phone’s reputation as new advertising and publicity medium. AdZone allows us to embed programs and applications within messaging services that allow major trademarks access to their targeted audience in a new and innovative way,” Al-Saif added.

Al-Saif said that Zain remains committed to providing its customers with the very latest services that reflect their lifestyle as well as reflect the latest technological advancements of the modern era.

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