April 17, 2015
What better way to celebrate a new era than with a big bang? March 12th, 2014 is indeed a historic day for every member of the MEMAC family, the agency celebrated its 30th anniversary with a hat-trick few hours following the announcement of the WPP acquisition. MEMAC dominated the Dubai Lynx ...
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Yet another Dubai Lynx draws to an end, this year however the festival was bigger than ever, more people, more work, more speakers and certainly more energy, and I’m certainly glad to be among the 1,700 delegates who attended Dubai Lynx this year, no matter what you’ll read or hear, ...
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To a poor person almost everything is a dream, most of what we take for granted, like food and shelter and education, is a privilege millions of people dream about everyday, and construction workers in Dubai are not an exception. Those poor people abandon their home in search for an income that ...
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The 7th edition of the Dubai Lynx is just few days away, personally I’m super excited because I’m a big fan of this event, I like the energy, the topics, the networking, the parties, it’s thee place to be if you work in advertising, or even remotely associated with this mad ...
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Marilyn Monroe, when a flying skirts becomes an iconic moment in the history of mankind, this is probably the first thing that crosses your mind when you think of the late beauty, and so, it’s the best way to promote a book about her. The idea was to mimic that moment on a street ...
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This is a very cool idea, not sure how effective though. The goal was to promote Mucho Burrito as a destination for sizzling food during the cold winter months, and the idea was to create stamps that left a message melted into frosty windows. It’s awesome, but how long would this last? ...
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This is a very interesting project, it reminds with the Drunk Valet project, which was a brilliant experiment! The idea behind the Drunk Taxi Driver experiment was to communicate to the youth that alcohol consumption and driving don’t mix, it was targeted at students of HELP University in ...
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This is a brilliant use of WiFi connection to communicate a message, the idea was to raise awareness about unsafe sex, the execution was a number of open WiFi connections in few malls across South Africa, once people connect to these connections, they are automatically redirected to a web page ...
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